LAZ Production Business Letter
Proposal
Photography Business Plan
Corresponding
author:
Dr.
Zalzulifa, M.Pd
By:
1. Muhammad
Lutfi
2. Adji
Julian Firaisyah
3. Zahran
Halya W
Photography
2B
Background
LAZ Production is a
company running in the commercial industry. Founded in 2022, LAZ Production was
established by Muhammad lutfi , Adji Julian Firaisyah, and Zahran Halya
Wijayanto when they were studied in Politeknik Negeri Media Kreatif Jakarta
University. The background was to generate more money for the college by
providing the skill to the customer.
The concept was to establish a company
engaged in the commercial industry. Which aims to improve the quality of
commercial products in Indonesia. And introduce it to the global market that
Indonesian products have good quality and standards. But as by far, we hope
that this company will continue to develop into a large company in the creative
and commercial industry.
They carry out marketing strategies with
social media and meet face-to-face with the client. To be more convincing and
show the quality of our company here is our company's vision and mission :
Vision:
provide
photos based on quality, integrity, and dedication
Mission
:
1.
Become a provider of quality photography
2.
Pay attention to customer satisfaction
3.
Advancing the quality of advertising in
digital media facilities
4.
realize the best service
Not
only that, but they also make some program strategies, product catalogs, and
the schedule for clients, so they want to want to use the LAZ Production
service.
Logo Philosophy
1.
Blue calls to mind feelings of calmness or
serenity. It is often described as peaceful, tranquil, secure, and orderly.
Blue is often seen as a sign of stability and reliability.
2.
Eye in Square shape means, Prioritizing
the highlighting of the products we are working on “ Eye Catching”.
3.
Aperture logo in the middle of the eye
means the product we are working on was easy to visualize by the human eye.
SWOT Analysis
|
Strengths |
|
-
We can respond quickly because there is no need for approval from higher
management. -
We can maximize good service to customers because the amount of work is still
small so we can focus on customers -
We have good consultants to help customers -
We have a good scope of knowledge in this service field -
We have standard and friendly service fees |
|
Weaknesses |
|
-
The company's reputation is still small -
The number of staff working is still small -
We still have a lack of properties and tools |
|
Opportunities |
|
-
Sektor bisnis kami dapat berkembang -
Jasa yang kami tawarkan masih dibutuhkan hingga sekarang |
|
Threats |
|
-
This service can be imitated by other companies -
Competitors may emerge due to advances in technology |
Product Strategy
Product
1.
Food Photography
2.
Model photography
3.
Product photography
4.
Architecture photography
5.
Portrait photography
6.
Fashion Photography
Plan Of Action:
A. Pre
– Production :
1. Recording
Client’s Wish
2. Collecting
data and reference
3. Verify
data to the client
4. Concept
creation & art boarding
B. Production :
1. Artistic
material collection
2. Concept
embodiment
3. Product
shooting
4. Retouching
and digital imaging
5. Client
pre-view and revision
6. Finishing
C. Post-production :
1. Publishing
Price :
1. Basic
Photo Package: IDR 6.000.000
What you get :
·
10 Photo of your product (jpeg)
·
Simple retouch image (lightroom)
2. Standard
Photo Package: IDR 10.000.000
What you get :
·
20 photos of your product (jpeg)
·
Retouching photo
·
Digital
imaging
3. Profesional
Photo Package: IDR 20.000.000 – 50.000.000
What you get :
·
30 up to 40 photos (TIFF)
·
Retouching and digital imaging
·
Advertising design ( flyer, catalog, etc)
·
Photobook
(additional)
·
We design (additional)
Controlling System
Muhammad Lutfi : as a manager and designer, Lutfi was
coordinating the company, and the decision-maker, and designed every template
and flyer for this company.
Adji Julian Firaisyah : as a director of photography and consultant
Adji was responsible for directing and shooting the product also he is
responsible for meeting clients and presenting the concept and idea.
Zahran Halya W : as an art director and Assistant
Zahran was responsible for creating and making the concept work with the
product he was also responsible to make the business letter including proposal,
memo, and invoice for their client.
Product Sample
Business Letter
LAZ Production
Jl. Anggrek Blok L
No.27, Cipayung,
Jakarta Timur.
13840
February 21, 2022
Dr Zalzulifa, M.Pd
Politeknik Negeri Media
Kreatif Jakarta’s Lecturer
Jl. Srengseng Sawah Raya
No.17, RT.8/RW.3, Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, Daerah
Khusus Ibukota Jakarta 12630
Dear Mr. Zalzulifa
Thank you so much for meeting
me Zahran Halya Wijayanto Art Director From LAZ Production.
I’d like to discuss our services
in commercial products such as Models, Food, Portrait, Architecture, and
Product Photography. as we will discuss this time, our services will provide
and produce quality services that you can rely on and trust.
Therefore I hope that you
can take the time to meet in person and discuss this directly with our team, so
we can provide a good and high-quality service to your company.
Cordially,
Zahran Halya W
Art Director of LAZ
Production
666 – 777 -111
MEMO
To : Muhammad Dafi Alfian
From : Muhammad Lutfi, LAZ Production’s Manager
Date : 22 February 2022
__________________________________________________________
Dear Mr. Alfian thank you
for trusting us with our service for your company’s commercial product. I hope
you will trust and use our service once again in the future, we will for our
next collaboration thank you.
My sincere congratulation
to all of you!
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